1to392831weretaken
New Fish
Soccer mom's largely don't drive minivans. They're the most practical vehicle for a family, and also completely dorky. Tried to convince my beard to get one and she will not be caught dead driving one.
I know, I was kidding. And I know exactly what you're talking about. I have a brother and at least four friends who REALLY want one. In every case, it's the wife putting the foot down. Marketing has convinced them that they'll immediately become less sexually attractive and independent if they get behind the wheel of a minivan.
The reality that escapes them is that they already got less sexually attractive and independent when they had kids and got fat, so they might as well drive something that makes their lives easier...
So I live in the Mercedes Sprinter Van capital of the free world. What did they do to make those cool? I feel like the mini van could be made to be cool, but they are just generic looking blob of steel at the moment except for VW.
Again, marketing. For starters, because of the high roof and rear door design, they became synonymous with adventure sports: there are never fewer than a half dozen of them in the mountain bike park lot that I drive by every day. When people think of Sprinters, they think "active, outdoor" people, not please-kill-me-because-I-just-live-for-my-kids-now rolling coffins. I'll admit, a LWB high roof Sprinter is my lottery car. I'd ditch the race trailer and never look back! I've fit a lot of shit in the minivan, but a 420 lb. bike isn't one of them.
I think I've posted this article here before. 2004 New Yorker article by Malcolm Gladwell. The beginning part, at least, is really fascinating in that it quotes auto executives and marketers and engineers. The contempt they have for their customers is eye opening.




