HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
Are any of these the "liberal Joe Rogan?"A Dark Money Group Is Secretly Funding High-Profile Democratic Influencers
An initiative aimed at boosting Democrats online offers influencers up to $8,000 a month to push the party line. All they have to do is keep it secret--and agree to restrictions on their content.
In a private group chat in June, dozens of Democratic political influencers discussed whether to take advantage of an enticing opportunity. They were being offered $8,000 per month to take part in a secretive program aimed at bolstering Democratic messaging on the internet.
But the contract sent to them from Chorus, the nonprofit arm of a liberal influencer marketing platform, came with some strings. Among other issues, it mandated extensive secrecy about disclosing their payments and had restrictions on what sort of political content the creators could produce.
In their group chat, influencers debated the details.
"Should we send a joint email (with all of our email addresses) ... or, are we just going to send things separately and hope they change everything for everyone?" Laurenzo, a nonbinary creator in Columbus, Ohio, with over 884,000 TikTok followers, asked the group. Some joked about collective bargaining. "Any Newsies fans here?" Eliza Orlins, a public defender and reality TV star known for her appearances on Survivor, posted in the group. "'We're a union just by sayin' so!'"
The influencers in the chat collectively had at least 13 million followers across social platforms. They represented some of the most well-known voices online posting in support of Democrats, and they're key to wherever the party moves next. But ultimately, the group didn't make much progress.
...
"I believe we are in Stage 5: Acceptance," Pari responded. Creators began signing on to the deal.
...
After the Democrats lost in November, they faced a reckoning. It was clear that the party had failed to successfully navigate the new media landscape. While Republicans spent decades building a powerful and robust independent media infrastructure, maximizing controversy to drive attention and maintaining tight relationships with creators despite their small disagreements with Trump, the Democrats have largely relied on outdated strategies and traditional media to get their message out.
Now, Democrats hope that the secretive Chorus Creator Incubator Program, funded by a powerful liberal dark money group called The Sixteen Thirty Fund, might tip the scales.
The program kicked off last month, and creators involved were told by Chorus that over 90 influencers were set to take part.
Creators told WIRED that the contract stipulated they'd be kicked out and essentially cut off financially if they even so much as acknowledged that they were part of the program. Some creators also raised concerns about a slew of restrictive clauses in the contract.