https://twitter.com/wilnerhotline/status/1544783323582570498
How can anybody look at this and keep going on about how it's all about media markets? The most valuable college football property is obviously the SEC, the map in the above link would have you believe that their media market footprint is absolute garbage. It is clear that marketing and "being good at football" are also a huge part of the value proposition a school brings.
Colin Cowturd was talking about how most of the PAC schools are located in cities that have other pro sorts teams they have to compete with for customers. True for at least half of them.