The students only show up if there's something in it for them ... you have to give them a $20 gift card for a $10 ticket to entice them.
I'm torn on things like the zone, etc.
On one hand, I'm there for the game and have enough to drink before the game that I don't need to go to the Zone for another "soda" during the game ... not to mention that we make sure that we have enough "soda's" during the game as it is.
On the other hand, I understand that in games like last night where we're killing them, the season was over 2 months ago, etc. that others are there partly for the football and partly for the social aspect.
As an example, in my group, most are parents with young kids. Getting out to the game is one of the few times that they get to be social. So if the game isn't close, etc. then it's likely that there will be a trip out to the Zone by some of our people so that they can socialize, etc. If the game is close, a big game, etc. they'll never leave.
There's two really simple solutions to this:
1) Bring the Zone inside the stadium so that people don't need to have the excuse to go get their "sodas" without watching the game. If you're concerned about over drinking, etc., then give drink vouchers out or something where you can regulate the number of beverages.
2) The most important one - don't be out of the conference race by mid-October. The number of people that are going to leave their seats when we're in a position to contend for a conference title will be reduced significantly.