It strikes me as a similar strategy to "limited release" products. They're trying to seperate themselves from the masses by self imposing a restriction and shifting attention to how in demand they are.
I imagine they're still spending lots but I don't think any college fans thinks the path to success is simply bidding the most for players. We've already seen how that works with teams like aTm and individuals like the QB we? just beat.
OSU is smart to not make the money the focus. Recruit them as players always have been and then use NIL as the final push, instead of it being the entire reason they want to go there.
There is actually a lot of truth to this
If you start throwing bags around at certain high schoolers, some are going to have animosity that they aren't earning as much. aTm had a broken locker room do to this, so I've heard
looks like oregon didn’t pay attention
You guys think Oregon has a lot more NIL money than Oregon actually has.
How many pwestons contributing $5/month to ducks rising do you think there actually are?
To be fair, $5/mo is a lot if you are pumping gas for a living.