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Isn't it interesting how visible she has become with DeBoer here but under Lake and Pete she wasn't really visible at all? (from a football perspective)
I think the stark reality that football revenues could crash and take down the entire AD including our beloved women's softball fixed some heads in upper campus.
You've got the windfalls from the Pete Era bumping revenues. Then you have a fall-off and then the crash from Covid, followed by the very real possibility of TV revenue drying up. I'm sure there were some very real come to God meetings had.
Upper Campus attitudes may be more focused on "equity in sports" than winning but very few want to see the outright demise of the colleges athletics department.
Combine that with all the FREE PUB for the university and someone in leadership realized they could ride that train.
I buy this way more than that the she loves football takes I've seen on here. Constantly.
She runs a massive business and in leadership of that size they are all mostly some level of narcissist ready to self promote.
There's a bottom line to saving a massive chunk of your school's brand, money, and revenues.
I think she probably does *like* the football program but let's not conflate what some of the most likely drivers of this recent turn around are with being Gooble goble gooble goble ONE OF US.
Don't get it twisted though, I'll take a stone blooded @creepycoug killer playing the politics that need to be played over a shits gold and pisses purple Jen Cohen "I took a picture with Don James" or worse a Suzzallo "let me run off the all time most successful coach" upper campus.