Rivalries between the Pacific Coast Conference schools grew beyond athletics, with animosities around educational, financial and state rivalries. The tensions between the California and Northwest schools extended to Edwin Pauley, a regent of the University of California, disliking the member universities in the Pacific Northwest enough to advocate that the California institutions leave the Pacific Coast Conference to form a "California Conference."
The PCC had a history of being very strict with regards to its standards; it suspended the University of Southern California from the conference in 1924, performed a critical self-study in 1932, and a voluminous two-million-word report was compiled by Edwin Atherton in 1939. The PCC had a paid commissioner, an elaborate constitution, a formal code of conduct, and a system for reporting student-athlete eligibility. Following the submission of his report, Atherton was promptly hired as commissioner in 1940,[2] and served until his death four years later,[3] He was succeeded by his assistant, Victor O. Schmidt.[4]
The conference was wracked by scandal in 1951. Charges were made and confirmed that University of Oregon football coach Jim Aiken had violated the conference code for financial aid and athletic subsidies. After Aiken was compelled to resign, Oregon urged the PCC to look at similar abuses by UCLA football coach Red Sanders. The conference spent five years attempting to reform itself. In 1956, the scandal became public.
The scandal first broke at Washington, when in January 1956, several discontented players staged a mutiny against their coach, John Cherberg. After the coach was fired, the PCC followed up on charges of a slush fund. The PCC found evidence of the prohibited activities of the Greater Washington Advertising Fund run by Roscoe C. "Torchy" Torrance, and in May imposed sanctions.[5]
In March, allegations of prohibited payments made by two booster clubs associated with UCLA, the Bruin Bench and the Young Men's Club of Westwood, were published in Los Angeles newspapers.[5] UCLA refused for ten weeks to allow PCC officials to proceed in their investigation. Finally, UCLA admitted that, "all members of the football coaching staff had, for several years, known of the unsanctioned payments to student athletes and had cooperated with the booster club members or officers, who actually administered the program by actually referring student athletes to them for such aid." The scandal thickened as a UCLA alumnus and member of the UCLA athletic advisory board blew the whistle on a secret fund for payments in violation of PCC rules to University of Southern California players, known as the Southern California Educational Foundation.[6] This same alumnus also blew the whistle on Cal's phony work program for athletes known as the San Francisco Gridiron Club, with an extension in the Los Angeles area known as the South Seas Fund.[6]
In 1957, the conference fired Vic Schmidt, the commissioner. He had been tasked with cleaning up the conference, and had imposed sanctions on UCLA, including suspending athletes and prohibiting participation in the Rose Bowl for three years.[6]
Soon after the PCC was dissolved, five of its nine members (California, Washington, UCLA, Southern California, and Stanford) created the Athletic Association of Western Universities (AAWU) for the 1959 season. While the AAWU did not negotiate an agreement with the Pasadena Tournament of Roses Association to have a standing contractual invitation to the Rose Bowl Game until the following year, the Tournament of Roses did choose to invite the AAWU's inaugural regular season champion to the first post-PCC Rose Bowl.
After initially being blocked from admission, three of the four remaining schools would eventually join (Washington State in 1962, Oregon and Oregon State in 1964), but members were not required to play other members. Tensions were high between UCLA and Stanford, as Stanford had voted for UCLA's expulsion from the PCC.
Idaho was not involved in the scandals but had become noncompetitive in the PCC. Unlike Washington State, Oregon and Oregon State, Idaho did not pursue AAWU admission, and competed as an independent before becoming a charter member of the Big Sky Conference in 1963. Idaho retains no strong connections to its PCC past, other than a continuing rivalry with neighboring Washington State; the two land grant campuses are just eight miles (13 km) apart in the Palouse region.
The AAWU eventually strengthened its bonds and added members, renaming itself the Pacific-8 Conference (Pac-8) in 1968. By 1971, most Pac-8 schools played round-robin conference football schedules, and the two Oregon schools were again playing USC and UCLA on a regular basis. The conference added WAC powers Arizona and Arizona State in 1978 and became the Pacific-10 Conference (Pac-10). On July 1, 2011, the conference added Colorado from the Big 12 and Utah from the Mountain West (also a former WAC member) and became the Pac-12. The Pac-12 claims the PCC's history as its own, though it operates under a separate charter.