By all accounts the UW offered Mora more money than did UCLA, and Mora chose to stay in LA, even though he supposedly loves the UW and Seattle, and this is still somehow Woodward's fault?!
Whatever
The dude is rich. If Woodward thought all he had to do is wave some cash in front of Mora and he'd get him then he's an idiot. It was about romancing him, painting the picture of creating a legacy. Ecklund told us from the beginning that Mora doesn't like Woodward. Woodward had to demonstrate major commitment to building something here, not just open a briefcase.
IMO, it wasn't that Pool Boy didn't really want Mora here, it's that he failed to understand how to recruit him. We're going to end up with someone campaigning for the job because we don't have the ability to sell the job to someone who has a great situation already.
LRR.
Busta Nut For Nuss!