I shudder to think of the advice from a Dear Sven column.
slate.com/articles/life/dear_prudence/2013/02/dear_prudie_my_southern_husband_calls_every_woman_sweetheart_or_sweetie.html?wpisrc=obinsite
slate.com/articles/life/dear_prudence/2013/02/dear_prudie_my_southern_husband_calls_every_woman_sweetheart_or_sweetie.html?wpisrc=obinsite