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Rickrolling is an Internet meme[1] involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch; a person provides a hyperlink which is seemingly relevant to the topic at hand, but actually leads to Astley's video. The link can be masked or obfuscated in some manner so that the user cannot determine the true destination of the link without clicking. People led to the music video are said to have been rickrolled. Rickrolling has extended beyond web links to playing the video or song disruptively in other situations, including public places, such as a live appearance of Astley himself in the 2008 Macy's Thanksgiving Day Parade in New York.[1] The meme helped to revive Astley's career.[2]
Contents
1 History
2 Examples
2.1 Church of Scientology protests
2.2 EWU basketball games
2.3 New York Mets
2.4 April Fools' Day, 2008
2.5 Barack Roll
2.6 2008 Macy's Thanksgiving Day Parade
2.7 Nancy Pelosi
2.8 Oregon House of Representatives
2.9 Others
3 Effects on Astley and reaction
4 See also
5 References
6 Further reading
History
Main article: Never Gonna Give You Up
Astley recorded "Never Gonna Give You Up" on his 1987 album Whenever You Need Somebody.[3] The song, his solo debut single, was a number one hit on several international charts, including the Billboard Hot 100, Hot Adult Contemporary Tracks and UK Singles Chart. As a means of promoting the song, it was also made into Astley's first music video, which features him performing the song while dancing.[4]
Rickrolling is said to have begun as a variant of an earlier prank from the imageboard 4chan known as duckrolling,[5] in which a link to somewhere (such as a specific picture or news item) would instead lead to a thread or site containing an edited picture of a duck with wheels. The user at that point is said to have been "duckrolled".
Rick Astley – Never Gonna Give You Up
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The first known instance of a rickroll occurred in May 2007 on /v/, 4chan's video game board, where a link to the Rick Astley video was claimed to be a mirror of the first trailer for Grand Theft Auto IV (which was unavailable due to heavy traffic). The joke was confined to 4chan for a very brief period.[5]
By May 2008,[6] the practice had spread beyond 4chan and became an Internet phenomenon,[7] eventually attracting coverage in the mainstream media.[8] An April 2008 poll by SurveyUSA estimated that at least 18 million American adults had been rickrolled.[9] In September 2009, Wired magazine published a guide to modern hoaxes which listed rickrolling as one of the better known beginner-level hoaxes, alongside the fake e-mail chain letter.[10] The term has been extended to simple hidden use of the song's lyrics.[11]
The original video on YouTube used for rickrolling was removed for terms of use violations in February 2010[12] but was reposted within a day.[13]
Examples
This article may contain excessive, poor, or irrelevant examples. Please improve the article by adding more descriptive text and removing less pertinent examples. See Wikipedia's guide to writing better articles for further suggestions. (May 2014)
Church of Scientology protests
In connection with the online meme, "Never Gonna Give You Up" was played and performed at most of the Project Chanology February 2008 protests against the Church of Scientology.[14][15] On 10 February 2008, protests in New York City, Washington, D.C., London, St. Louis, Detroit, and Seattle, protesters played the song through boomboxes and shouted the phrase "Never gonna let you down!", in what The Guardian called "a live rick-rolling of the Church of Scientology".[16] In response to a website created by Scientologists showing an anti-Anonymous video, Project Chanology participants created a website with a similar domain name with a video displaying the music video to "Never Gonna Give You Up".[16]
EWU basketball games
Four women's basketball games at Eastern Washington University were Rickrolled in March 2008,[17][18] in the first photo, Davin Perry, dressed as the singer Rick Astley, performed before a basketball game. The games were not actually interrupted.
Four women's basketball games at Eastern Washington University (EWU) were rickrolled during March 2008. Before the start of the games, "Never Gonna Give You Up" was played while a Rick Astley impersonator danced and lip-synched to the music. A video containing footage of the pre-game rickrollings, misleadingly combined with real game break footage, was later released on YouTube.[17][19] It also showed a fan with a "Scientology Kills" sign and the EWU mascot, Swoop, holding a "Xenu.net" sign, both references to the Anonymous Scientology protests.
The New York Times originally reported that a single game had actually been interrupted by the rickrolling. On 27 March 2008 it issued a correction clarifying the situation, and saying that the interruption never took place, but was rather a hoax by Pawl Fisher, a student; Davin Perry, who shoots game videos for the university; and Dave Cook, the university's sports information director.[17][19][20][21][22][23]
New York Mets
On 4 April 2008, many web communities, starting with Fark.com,[24] urged their readers to vote "Never Gonna Give You Up" for the 8th inning sing-along at Shea Stadium for the New York Mets season. The Mets posted a web poll to select a song, and left a blank field for write-ins. The Mets organization announced on 7 April 2008 that "Never Gonna Give You Up" was the winner with more than five million votes.[25] The Mets decided not to commit to using Astley's song and subsequently announced a run-off among six songs that would be played at Shea Stadium for the next six games, starting with "Never Gonna Give You Up" on 8 April 2008.[26]
MLB.com later reported on the game, claiming "Never Gonna Give You Up" was played as a "result of fans rigging the vote in favor of Astley, all part of a universal Internet phenomenon known as Rick Rolling". The song was played during the home opener and was greeted with "a shower of boos".[27]
April Fools' Day, 2008
On April Fools' Day 2008 and the following weeks, numerous seemingly uncoordinated instances of rickrolling appeared on the Internet and news media. All of the featured videos on YouTube's front page hyperlinked to the rickroll. The prank began with international YouTube portals before appearing on the main site.[28]
Social blog website LiveJournal announced on the same day that they would be adding a new member to their Advisory Board, linking members to the journal "rickastley", which contains a rickroll.[29]
The website Fark featured a link to a video claiming to be a blooper reel for the Muppets but instead linked to a video of Beaker performing Rick Astley's song (to a video of him originally performing "Feelings" on The Muppet Show).[30]
Barack Roll
Hugh Atkin, an Australian lawyer and notable producer of Internet viral videos,[31] created a popular YouTube parody video of the rickrolling meme involving U.S. President Barack Obama, the then 2008 presidential candidate for the Democratic Party, and a Senator from Illinois, entitled "Barack Roll" that has been watched about 6 million times since its release. The video consists of clips of Obama speaking the words of Astley's song and scenes of his appearance on The Ellen DeGeneres Show. A follow-up video shows Senator John McCain being "Barack Rolled" at the Republican National Convention, though it never happened; the "Barack Roll" image was displayed on the giant blue sky background that was behind John McCain during parts of his speech, and the video was pieced together from footage of the event. The video ends with what looks like the delegation cheering while chanting Obama's name.[32] This version won the Favorite User Generated Video award at the 35th People's Choice Awards.
It was highlighted on blogs for the New York Times,[33] The Politico,[34] Comedy Central,[35] Andrew Sullivan[36] and Sports Illustrated.[37] Writing for Time magazine's 2009 Time 100 issue, Astley himself mentioned the video in his writeup for 4chan founder moot.[38]
2008 Macy's Thanksgiving Day Parade
Astley rickrolling the Macy's Thanksgiving Day Parade, 2008.
On 27 November 2008, Astley participated in a live rickroll during the Macy's Thanksgiving Day Parade while the Foster's Home for Imaginary Friends characters were singing "Best Friend", the theme from the 1970s TV series The Courtship of Eddie's Father. Midway through the song, Astley emerged from the float and began to lip sync his signature hit for the crowd. At the end of Astley's performance, Cheese (a character from Foster's) shouted out "I like Rickrolling!"[39]
Nancy Pelosi
On 13 January 2009, in honor of the new YouTube hub for Congress, U.S. Speaker of the House Nancy Pelosi uploaded a video called "Speaker Pelosi Presents Capitol Cat Cam" to her official YouTube channel. She described it as "a behind the scenes view of the Speaker's Office in the U.S. Capitol". The video depicts cats roaming around the office. A rickroll occurs approximately halfway through the video.[40]
Oregon House of Representatives
In February 2010, a bipartisan group of Oregon Representatives conspired to do a phantom rickroll during House sessions. Each of the conspirators was given a portion of the lyrics of Never Gonna Give You Up to work unobtrusively into their statements during legislative discussion.