All this talk about money … it's also good to remember that other people (programs) also have money, and some have more than Oregon. Granted it's an estimate of NIL funding, and Phil's money shows up in other areas (like the permanent football endowment). But I still expected to see them higher on this list and Washington lower.
Note, no private schools because of incomplete data, so you're missing USC and Miami, which I'm sure are way, way up the list. The one that jumped out at me was Indiana, but when you think about them you have to remember they have Kelley, which is a very good B school (back up program for the MBAs who don't get into the bigs) and which sends finance bros to Wall St in bunches. Those guys write checks. Indiana is not a poor and apparently is serious about football.
NIL Collectives / Funding Estimate (Top 50)
(Public Universities)
Texas / $ 22M
Ohio State / $20.2M
LSU / $20.1M
Georgia / $18M
Texas A&M / $17M
Michigan / $16M
Alabama / $15.9M
Florida / $15.8M
Clemson / $15.2M
Oklahoma / $14M
Penn State / $13.7M
Indiana / $ 13.6M
Michigan State / $13M
Virginia / $12M
Tennessee / $11.6M
Auburn / $11.5M
Arkansas / $11.4M
Kentucky /$11.2M
Oregon / $10.6M
Florida State / $10M
Iowa / $ 9.6M
South Carolina / $9.5M
Louisville / $9.4M
Washington / $ 9.4M
Illinois /$9.3M
Wisconsin / $8.9M
Mississippi / $8.8M
Nebraska / $7.9M
Virginia Tech / $7.7M
Iowa State / $7.5M
Kansas / $7.4M
Utah / $7.2M
Minnesota / $7.1M
Missouri / $7.1M
Kansas State / $7.1M
Texas Tech / $6.9M
Mississippi State / $6.4M
Arizona / $6.4M
North Carolina State / $5.9M
UCLA / $5.9M
Arizona State / $5.6M
Purdue / $5.5M
West Virginia / $5.4M
Oklahoma State /$ 5.3M
Colorado / $5.3M
Georgia Tech / $4.2M
San Diego State /$4.1M
Cincinnati / $3.9M
NCAA Athlete Revenue Sharing, Scholarships & NIL Collectives by School