http://www.hollywoodreporter.com/news/nfl-tv-ratings-slide-worries-wall-street-1041187
NFL's ratings woes continued in Week 2, and Wall Street is taking notice, given there are fewer excuses for falling viewership than there were a year ago when Hillary Clinton and Donald Trump were distracting TV-watching Americans.
While NFL games remain some of the most-watched content on television, ratings slid 12 percent in the NFL's opening weekend, with many blaming Hurricane Irma. But without dramatic weather, the second weekend was off 15 percent year-over-year. This comes after an 8 percent ratings slump last season.