I remember coming to the conclusion about ten years ago that winning wasn't a priority at all. It was actually July 31st, 2003. They needed to make some kind of trade to put them over the top and the Jap or Lincoln Log refused to do it by the deadline. For all the smartasses (Boobs) out there, yeah, it wasn't a surprise. It was more of a confirmation.
They kind of shoot for winning 85 gaymes, and if they overachieve and win 92, the fanbase willl eat that up, especially when it means postseason. They know how stupid most of them are.
All the faggot ass airplane games, hydroplanes, kiss cams, pink Felix Court shirts, kiddie games, rally fries, Moose, grounds crew dances, and commercials etc. are marketing gimmicks, which would be tolerable if they were competent.