Things that the marketing department owns/works directly with:
Gameday (all encompassing: content, tailgating, zone, ads, commercial break content, etc.)
Band
Cheer
Dubs (his name too)
Uniforms
Promotions
UW athletics font, script, color, etc.
So who in your mind is managing the UW football and athletics twitter pages? IT? finance?
Man, this is not in my mind. I know this. UW football is run by the football department. I’m trying to educate!
Okay, but my point is that it is marketing and branding material. Hence, marketing.
Im talking about perception of the UW brand as a whole in this thread.
Great. I get you.
But if you think the UW brand is strong I don’t know what to tell you.
The UW brand is as strong as it is ever going to get without winning a big Bowl game or three
Its true that if the Pac 12 got the FREE Pub that the SEC gets from CBS and ESPN the individual marketing would not be as important and if UW ruled the PAC 12 that got FREE Pub all the better
But the Pac 12 marketing sucks and Larry is an idiot so there you go and here we are
I get it. But if UW won a natty vs Bama with a mean fucking defense ESPN and CBS would love us
Winning solves everything, it doesnt even have to be the natty.
Right now, UW is the loveable try hard that cant win a nationally relevant game. The Pac 12 is an afterthought because it sucks. These issues are 100x bigger of a problem than any perceived marketing deficiencies
The Big 12 sucks as bad but the Oklahoma brand puts them above the Pac 12
The Pac 12 could still suck but the USC brand would be strong if they didn't suck and the whole league would benefit
When your champ and that's us doesn't care enough to get a decent brand then its a real issue
In 2016 USC won the post season and off season natty over us by winning the Rose Bowl and being USC
UW is famous for firing Rick in June and hiring Ty to go 0-12. And Todd Turner.
Our former players do a better job on twitter than UW does. Oregon gets the top recruit in the country after finishing 4th because of branding. They get it. UW has a bunch of old fucks saying just play ball