UCLA and UW have always felt like the more connected progrums out west. Both will always be chasing USC and getting the best players out west that don't go to USC, somewhere around Top 15-25 nationally historically by metrics before UCLA fell off, both in big cities and universities that care a lot about academis. I think UCLA went the way of UW in the early-2000s of the school not caring about football success but they never really changed their minds on that the way UW did.
Oregon is just completely its own thing and their rise hurt UW way more than UCLA.