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New Fish
People Believe That a School’s Football Success Implies Academic Quality
Higher football achievement by a university leads administrators and professors at other schools to raise their estimates of the university’s overall academic quality, says a team led by Sean E. Mulholland of Stonehill College. Specifically, a 301-vote increase in the Associated Press football poll final assessment of a university’s season has the same effect on outside administrators’ and faculty members’ opinions as a 20-point increase in the school’s entering students’ SAT scores. By improving its football record, a university effectively signals that it has improved its institutional quality, even if that’s not the case, the researchers suggest.
So says Harvard Business Review
Higher football achievement by a university leads administrators and professors at other schools to raise their estimates of the university’s overall academic quality, says a team led by Sean E. Mulholland of Stonehill College. Specifically, a 301-vote increase in the Associated Press football poll final assessment of a university’s season has the same effect on outside administrators’ and faculty members’ opinions as a 20-point increase in the school’s entering students’ SAT scores. By improving its football record, a university effectively signals that it has improved its institutional quality, even if that’s not the case, the researchers suggest.
So says Harvard Business Review