The ironic thing for USC and UCLA is that if they are the only west coast teams on the west coast to be in the BIG10 and they can not schedule west coast teams to play against them, all of their road games will be out of the area which will hurt them in recruiting...
They can recruit all the areas of the Midwest where they play. They can use the allure of California, such as it is these days, as an asset to their sales pitches.