I agree that these guys are overboard for 10 year olds. But it's football and shouldn't be like soccer where they are having freindles and being told what an awesome job they are doing by just running around in a group.
There is an appropriate way to coach 10 year olds which is different than 13 year olds which is different that 18 year olds. But at no time should dealing with adversity and picking yourself up off the ground when your knocked on your ass and being taught to hit the other guy harder than he hits you not be part of coaching football.
Good poast, though I never said and don't think anything like friendlies is acceptable in football.
I think most coaches understand the importance of teaching the core values of sport.
These Texan rubes are the exception not the rule.