Stewart Mandel Mar 11, 2022 222
On Friday, a five-star recruit in the Class of 2023 signed an agreement with a school’s NIL collective that could pay him more than $8 million by the end of his junior year of college, The Athletic has learned. He’ll be paid $350,000 almost immediately, followed by monthly payouts escalating to more than $2 million per year once he begins his college career, in exchange for making public appearances and taking part in social media promotions and other NIL activities “on behalf of (the collective) or a third party.”
While there’s no centralized database to reference other contracts, two NIL experts believe it’s the largest individual NIL deal signed by a non-professional athlete.
Blake Lawrence, the founder of the NIL marketing platform Opendorse, said a deal that high seems like an outlier but added, “Whatever casual sports fans or coaches think student-athletes are earning from collectives, they’re (undershooting) by 10X. While $2 million (a year) is wild, $200,000 isn’t, but most people are thinking they’re getting $20,000.”
Lawyer Mike Caspino, who drafted the contract, allowed The Athletic to review and verify the contract in exchange for keeping the player and collectives’ identities anonymous. It provides a window into how donor-driven third parties tied to specific schools operate.
To read the rest:
https://theathletic.com/3178558/2022/03/11/five-star-recruit-in-class-of-2023-signs-agreement-with-collective-that-could-pay-him-more-than-8-million/
On Friday, a five-star recruit in the Class of 2023 signed an agreement with a school’s NIL collective that could pay him more than $8 million by the end of his junior year of college, The Athletic has learned. He’ll be paid $350,000 almost immediately, followed by monthly payouts escalating to more than $2 million per year once he begins his college career, in exchange for making public appearances and taking part in social media promotions and other NIL activities “on behalf of (the collective) or a third party.”
While there’s no centralized database to reference other contracts, two NIL experts believe it’s the largest individual NIL deal signed by a non-professional athlete.
Blake Lawrence, the founder of the NIL marketing platform Opendorse, said a deal that high seems like an outlier but added, “Whatever casual sports fans or coaches think student-athletes are earning from collectives, they’re (undershooting) by 10X. While $2 million (a year) is wild, $200,000 isn’t, but most people are thinking they’re getting $20,000.”
Lawyer Mike Caspino, who drafted the contract, allowed The Athletic to review and verify the contract in exchange for keeping the player and collectives’ identities anonymous. It provides a window into how donor-driven third parties tied to specific schools operate.
To read the rest:
https://theathletic.com/3178558/2022/03/11/five-star-recruit-in-class-of-2023-signs-agreement-with-collective-that-could-pay-him-more-than-8-million/
