Quick bit of research on Kimmel's ratings vs Trump's polling leading up to the election. White males aged 18-49 are the key demographic for advertisers in the US:
Kimmel's ratings:
In Q1 2025 (January–March 2025), ratings dropped compared to Q4 2024, with a 7–8% decline in total viewers and a 24% drop in the 18–49 demographic, reflecting a broader late-night ratings slump
In Q2 2025 (April–June 2025), the show averaged 1.77 million total viewers, down from earlier years but still competitive, and it regained the lead in the 18–49 demographic with 220,000 viewers, its best in a year.
By September 2025, viewership fell to 1.104 million per episode, an 11% drop from August 2025, placing it third behind The Tonight Show Starring Jimmy Fallon (1.33 million) and The Late Show with Stephen Colbert.
Trump's voters
Advertisers realize their customer base is tired of being labeled as a fascist Nazi colonizer and maybe they made a couple of phone calls.
Kimmel's ratings:
In Q1 2025 (January–March 2025), ratings dropped compared to Q4 2024, with a 7–8% decline in total viewers and a 24% drop in the 18–49 demographic, reflecting a broader late-night ratings slump
In Q2 2025 (April–June 2025), the show averaged 1.77 million total viewers, down from earlier years but still competitive, and it regained the lead in the 18–49 demographic with 220,000 viewers, its best in a year.
By September 2025, viewership fell to 1.104 million per episode, an 11% drop from August 2025, placing it third behind The Tonight Show Starring Jimmy Fallon (1.33 million) and The Late Show with Stephen Colbert.
Trump's voters
Advertisers realize their customer base is tired of being labeled as a fascist Nazi colonizer and maybe they made a couple of phone calls.