The thing that drives Cuog to utter apoplexy is when you don't match the hatred they have for UW, and laugh at them. I enjoy this. Case in point:
Was at a brewery last fall watching the end of the Cuog win over Wisconsin. A few of them were well beyond wasted and talking Rose Bowl-here-we-come shit, saying "they" just pulled off one of the biggest wins in memory for the Pac-12, etc, etc. Of course, I was wearing a UW hat and immediately became the target of their joy/disdain. I lifted my pint and said something to the effect of "that's a really good win for you guys, congratulations, blah, blah, blah." Instead of a simple, "thanks asshole," they had to start in on the Apple Cup from the previous year and how I was a Hucking Fusky, etc. I just kept laughing and saying, " great win, today, fellas," as I was outnumbered and didn't really want to get an ass-kicking anyway. (I'm not an unathletic old man, but I'm a shitty fighter. Always have been.)
Normal fans of other teams would turn back to the TVs or their buddies or the nearest 6 in a halter top. Not Cuog. They wouldn't let it go. I never said anything derogatory about Cuog the whole time, and it had them tied into knots. Finally, after about 20 minutes of this, they got up and left, calling me all kinds of names -- most of them I've been called before if I'm being honest.
Was an interesting case study. Instead of focusing on the seemingly great win, they had to turn it into a "fuck you, Husky" fest.
It's gets in their genes the minute they step foot in Pullman.