doog_codpiece
New Fish
Citation needed.
I couldn’t find it - but remember some DeBoner quote that was like “we were behind on NIL and we’re not there yet, but improving.”
You run the numbers on NIL versus reported payments to players and it never makes much sense. Lots of crowing about how Bama signed up 1,000 people to its monthly NIL in the last week. But that thousand pledges is maybe an extra $25k per month. That’s like… 2% the annual total some of the biggest collectives reportedly have as a budget.
So you’re left with this relying in a very outsized way on a few boosters that likely get tired of carrying the load once the novelty wears off (unless we get Bill Gates - faggy wink).
Which of course makes the Cougar bake sale to raise $2,000 to but 20 student athletes annual Peacock subscriptions even funnier.
Dannen seems to “get it” and I bet we see some stuff like tying NIL donations to Tyee - making people feel like they’re getting something back for this. And sounds like some of the local businesses actually did have decent pull last offseason.
But at the end of the day - keeping up short term sounds like it’s giving your best 5 to 10 boosters a better hand job. Clearly it’s improving with Dannen, which is funny since all you ever heard about Cohen is “how good” she was with boosters.
