The US auto industry had a chance to build cars and trucks that the public actually wants, but decided that sucking at the government tit was the way to go. Despite a huge federal tax credit for selling an electric vehicle Ford is losing billions on its EVs. The EV scam is the ultimate global virtue signaling (except for India and the chicoms). Both the US carmakers and the UAW refused to make a stand based on actual science and thought that the government could paper over money losing EVs.
https://ace.mu.nu/
THE MORNING RANT: Layoffs and Production Shutdowns as (Non-Tesla) EV Sales Miss Targets
—Buck Throckmorton
Ford F150 Towed at Charging Station.JPG
The “EV transition” has stalled out, and except for Tesla, electric vehicle manufacturers are seeing their growth stall. In some cases sales are collapsing.
Ford is shaping up as a big loser in their electric pickup truck endeavor.
“Sales of the F-150 lightning electric pickup were off about 46% during third quarter due to slower-than-expected demand and downtime at the plant” [CNBC – 10/04/2023]
Ford sold 6,464 F150 Lightning EVs in Q3 2022, but sales in Q3 2023 fell to just 3,503 which annualizes to only 42,000 per year. Ford executives think pretend they’re going to sell hundreds of thousands of EV pickups per year, but demand has already imploded. Even worse, a great many of the recent Lightning sales are to governmental fleets. Consumers have rejected this product.
As for “downtime at the plant” affecting sales of the F150 Lighting EV, an ideal supply of vehicles on dealer lots is 60 days’ worth, Ford dealers are currently choking on a 97-day supply of Lightnings nationwide with 3,632 for sale. “Downtime” is not retarding sales.
Meanwhile, Ford has suddenly canceled all further deliveries to dealers of 2023 model year F150 Lightnings that are not already pre-sold.
“Ford cancels dealer stock orders of 2023 F-150 Lightning to do quality checks” [Detroit Free Press – 10/02/2023]
Dealer stock orders for the 2023 Ford F-150 Lightning were canceled in the U.S. in recent days, the Detroit Free Press has learned.
Ford confirmed Monday that the all-electric pickups are undergoing "additional quality checks" at the Rouge Electric Vehicle Center.
“Additional quality checks”? Is something wrong with them?
The issue is not safety-related, Gunsberg said.
No, the issue is the growing glut of 2023 model year F150 Lightnings.
Ford is now working to match its 2023 supply with demand as the company prepares to change over to 2024 Lightning production later this year, said Ford spokesman Marty Gunsberg.
Let me translate. What would have been year-model 2023 electric pickups are now going to be year-model 2024 electric pickups (after their “additional quality checks”) so as to ensure that there is not a glut of unsold prior-year model Lightnings in 2024. Don’t misunderstand, there will still be a glut of these unwanted pickups, but at least the dealers will be sitting on a glut of year-model 2024 Lightnings.
By the way, it’s not just Ford suffering from poor EV sales. Pretty much any company not named Tesla is seeing demand that is much less than they anticipated. (“Volkswagen cites slow demand amid EV production cuts at German plants” [Electrek – 9/26/2023])
https://ace.mu.nu/
THE MORNING RANT: Layoffs and Production Shutdowns as (Non-Tesla) EV Sales Miss Targets
—Buck Throckmorton
Ford F150 Towed at Charging Station.JPG
The “EV transition” has stalled out, and except for Tesla, electric vehicle manufacturers are seeing their growth stall. In some cases sales are collapsing.
Ford is shaping up as a big loser in their electric pickup truck endeavor.
“Sales of the F-150 lightning electric pickup were off about 46% during third quarter due to slower-than-expected demand and downtime at the plant” [CNBC – 10/04/2023]
Ford sold 6,464 F150 Lightning EVs in Q3 2022, but sales in Q3 2023 fell to just 3,503 which annualizes to only 42,000 per year. Ford executives think pretend they’re going to sell hundreds of thousands of EV pickups per year, but demand has already imploded. Even worse, a great many of the recent Lightning sales are to governmental fleets. Consumers have rejected this product.
As for “downtime at the plant” affecting sales of the F150 Lighting EV, an ideal supply of vehicles on dealer lots is 60 days’ worth, Ford dealers are currently choking on a 97-day supply of Lightnings nationwide with 3,632 for sale. “Downtime” is not retarding sales.
Meanwhile, Ford has suddenly canceled all further deliveries to dealers of 2023 model year F150 Lightnings that are not already pre-sold.
“Ford cancels dealer stock orders of 2023 F-150 Lightning to do quality checks” [Detroit Free Press – 10/02/2023]
Dealer stock orders for the 2023 Ford F-150 Lightning were canceled in the U.S. in recent days, the Detroit Free Press has learned.
Ford confirmed Monday that the all-electric pickups are undergoing "additional quality checks" at the Rouge Electric Vehicle Center.
“Additional quality checks”? Is something wrong with them?
The issue is not safety-related, Gunsberg said.
No, the issue is the growing glut of 2023 model year F150 Lightnings.
Ford is now working to match its 2023 supply with demand as the company prepares to change over to 2024 Lightning production later this year, said Ford spokesman Marty Gunsberg.
Let me translate. What would have been year-model 2023 electric pickups are now going to be year-model 2024 electric pickups (after their “additional quality checks”) so as to ensure that there is not a glut of unsold prior-year model Lightnings in 2024. Don’t misunderstand, there will still be a glut of these unwanted pickups, but at least the dealers will be sitting on a glut of year-model 2024 Lightnings.
By the way, it’s not just Ford suffering from poor EV sales. Pretty much any company not named Tesla is seeing demand that is much less than they anticipated. (“Volkswagen cites slow demand amid EV production cuts at German plants” [Electrek – 9/26/2023])