Passion
New Fish
usatoday.com/story/sports/ncaaf/pac12/2015/06/05/chris-petersen-washington-football-recruiting/28550819/
I love his approach. No BS, straight forward and basically making sure the player fits your coaches and culture is one of the most important things for them. This will lead to less flips, less roster turnover and better buy-in.
I'm sure Kim will point out to him, this isn't the Whack Peterman!!!1
We used to have a culture at UW. Not anymore. Petersen is trying to establish (or re-establish) a culture.
What was our identity under neuheisel? gilbertson? willingham? sark? Pretty tough to sell a culture when you don't really have one.
In short, if you have an identity talented players will come. They will want to be a part of it.