I hear that you're frustrated with home attendance. Here's an idea for you to try without making wholesale changes until you see that it works (and it will).
Next season have a "Turn Back the Clock" game at Husky Stadium. Don't have any piped in techno or rap music in the stadium. Let the marching band provide 100% of the music on the day. Don't have flashing lights pulsating throughout the stadium. Have the players wear throwback uniforms. Do little things to generate a college football environment instead of the NFL/WWF type of product you have now. You know exactly what I'm talking about because you experienced it too. Bring the soul back to Husky Stadium.
You misspelled "lower the fucking ticket prices"
Christ. You telling me that an area of 4 million people cannot find 72k people willing to shell out $80 to watch a top 10 team?
This is exactly why the entire west coast sucks ass and will never be like the SEC. They will always get the worst TV deal and times because of this shit. That's fine but don't fucking bitch about 7:30 starts. That's what you get and like Herbie says, you are lucky they acknowledge you at all.
You just summed up in 100 words what "consultants/advisors/experts" want (and probably are) charging the UW AD hundreds of thousand of dollars to lie and tell them if you only do ......... the crowds will come back in droves.
I was part of the "if you win they will come" mantra and couldn't have been more fucking wrong. In the last 35 games we are 29-6 which is 83% and a home game against BYU with really nice weather and a decent start time has 30k people in their seats 15 minutes b4 kick-off, and 35k people when the team runs out of tunnel 5 minutes b4 kick, AND that includes having 5k BYU fans (which is 3k more than the typical Pac-12 team minus SC/UO/WSU brings) and 3k cheer squad kids/parents there.
If you can't get true sell outs (and having 10k empty seats doesn't count UW Public Address Announcer no matter what your telling me) in this environment, your not ever going to and that's the reality of UW football crowd wise and "the greatest setting in college football" LOFL