In addition to media capture, it’s an expense that gets rolled into the pricing. It’s all recovered on the backend through higher prices, the media capture is basically free in the end.
And so it begins....
- Thread starter DerekJohnson
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Somewhat related, State Farm made a multi-million dollar “Bateman” commercial and I’m supposed to then believe they are giving me good monthly rates and excellent coverage in an accident.
Their advertising budget has to rival Big Pharma’s by now.
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For sure. Insurance, cars, pharma and shitty food is basically all that is left. At least with the others there’s an argument for awareness and new products. Conversations with marketing/advertising agencies are always so fun and dumb. Lots of theoretical benefits discussed. Advertising is more of a cover your ass spending plan, if your new product launch fails and you didn’t spend x$ on media like the agency recommended you get canned.