What is the Pac-12 actually selling? Ratings without USC, UCLA explain struggle to land rights deal

TL;DR: Nobody wants what this dumpster fire of a conference is selling.
 
Takeaway is the author estimates PAC teams will get 1/3 annually of what Big 10 teams are going to be getting. A $50 million delta between the two leaves a ton of wiggle room to earn a lot more cash leaving, even at a discounted rate to the Big 10.
 
Takeaway is the author estimates PAC teams will get 1/3 annually of what Big 10 teams are going to be getting. A $50 million delta between the two leaves a ton of wiggle room to earn a lot more cash leaving, even at a discounted rate to the Big 10.

Honestly, I'm not remotely convinced that the Big Ten is willing to invite us even at 10% shares.
 
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