It's boring.
Expanding the lore and locations because they're out of ideas, introducing a bunch of new shitty characters besides Eddie, and it's way too into itself and dramatic.
You sound sort of gay, which rhymes with Haie. Sort of. If you squint. [insert RoadDawg joke here]
It's corny and into itself in a way the first 2-3 seasons were not.
Getting all emo with Max. The original IP they made for Netflix stands on its own and I hope they make rides and other stuff off of it. But the general "epicness" they now have keep going to create new content is just predictable and boring.
You don't take an 80's style horror premise and move it from the tiny town to now 2-3 other locations across the country.
Same reason the new Twin Peaks was such a failure, for me anyways.