Bud light has a new mascot

Why would AB be sponsoring drag shows and pay them as influencers when their customer is predominantly men? And then enter into a long term deal with a guy cosplaying as a woman.

The Queen of Beers!
 
First Bud sucks. Miller and Natty Light forever.

Second, what kind of marketing genius would alienate a massive percentage of Bud drinkers with this nonsense?

Do they think they are going to find equivalent market share in the trans community to make up for the red necks who’ll be taking their dollars elsewhere?

And yes, it probably is an April fools joke. But see also above. That’s not marketing, that’s dumbfuckery.
 
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First Bud sucks. Miller and Natty Light forever.

Second, what kind of marketing genius would alienate a massive percentage of Bud drinkers with this nonsense?

Do they think they are going to find equivalent market share in the trans community to make up for the red necks who’ll be taking their dollars elsewhere?

And yes, it probably is an April fools joke. But see also above. That’s not marketing, that’s dumbfuckery.
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Hello Coors Light.

That commercial is creepy as fuck.
 
Classic Babylon Bee. Conservatives were once characterized as not having a sense of humor. Never true but what is true is the takeover of the left by the humorless.

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Going to be a lot of Bud Light drinking at the BidenBros party of the Latex Butt Pirate Club,
 
Tranheuser Busch is backtracking big time.

The can won’t be released!

When have hundreds of influencers!

We support all people being their authentic selves!

Sure.

When are the marketing guys being fired?
 
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Tranheuser Busch is backtracking big time.

The can won’t be released!

When have hundreds of influencers!

We support all people being their authentic selves!

Sure.

When are the marketing guys being fired?
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That's what I don't get. Even mello knows that Get Woke Go Broke is a real thing. And yet the social pressure on supposedly educated business people at high levels gets them to approve these campaigns without the slightest thought about who is their target audience. Then when things go off the rails the backtracking starts.
 
I wonder how many bud light neon signs are in dumpsters today? Twitter is killing AB because this campaign is simply fucking stupid and should be mocked to hell.
 
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